Kuma Coffee chalks one up for direct trade with transparency statement, public disclosure of what it pays for coffee

Kuma Coffee chalks one up for direct trade with transparency statement, public disclosure of what it pays for coffee

Kuma Coffee has become the first coffee roaster in Seattle to issue a transparency statement regarding its coffee buying and to publicly disclose how much it paid per pound for all the beans in its inventory — part of a growing movement away from Fair Trade-certified coffee and toward a model called direct trade that many roasters say benefits coffee farmers more.

Published Aug 20, 2010.
Read more: Seattle Times

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